Overview of Cleansing Contact Data After Data Load

One of the most important steps to the initial data load and cleansing process is to make sure contact information is accurate and of high quality before users begin using the system.

Earlier in the initial data load and cleansing process, you determined whether to clean your contact information in InterAction or to use a third party to assist in the cleansing of the contact information. See the following sections:

• Using a Third Party to Cleanse Contact Data
• Using InterAction to Cleanse Contact Data
• Final Data Cleansing Tasks